About the song
“Loving You Is Sweeter Than Ever” by The Four Tops is a classic example of the Motown magic that dominated the 1960s. Released in 1966, the song was included as a single rather than part of a specific album, though it has since appeared on various greatest hits compilations. This soulful track, penned by the legendary songwriting duo Ivy Jo Hunter and Stevie Wonder, showcases the group’s extraordinary talent and their ability to convey profound emotion through impeccable harmonies and heartfelt delivery. While not as commercially prominent as some of their other hits, it remains a fan favorite and a testament to the artistry of Motown during its golden era.
Musically, “Loving You Is Sweeter Than Ever” exemplifies the sound that made Motown famous. The arrangement is vibrant and uplifting, combining rhythm-and-blues elements with the polished production style characteristic of the label. The song features a steady drumbeat, lush orchestration, and a melodic bassline that keeps the momentum alive. Lead vocalist Levi Stubbs delivers a passionate performance, infusing the lyrics with an emotional sincerity that resonates deeply with listeners. His voice is complemented by the rich harmonies of the other Tops—Renaldo “Obie” Benson, Lawrence Payton, and Abdul “Duke” Fakir—adding depth and texture to the track.
Thematically, the song is a declaration of love and devotion. The lyrics describe the narrator’s deep appreciation for his partner and the overwhelming joy their love brings. Lines like “I cherish every moment we’ve spent together” and “I feel like I’m flying on a cloud” evoke a sense of euphoria and gratitude. Written during a time when romantic ballads were central to popular music, “Loving You Is Sweeter Than Ever” encapsulates the timeless appeal of songs about enduring love and commitment.
The track also highlights the collaborative genius behind Motown. With Stevie Wonder co-writing the song and contributing to the instrumentation, his unique musical sensibilities shine through, blending seamlessly with the Four Tops’ distinct sound. This partnership is a prime example of the creative synergy that defined the label and helped it produce countless timeless hits.
Although it didn’t achieve the chart-topping success of other Four Tops classics like “I Can’t Help Myself (Sugar Pie, Honey Bunch)” or “Reach Out I’ll Be There”, the song has left a lasting impression on fans and music historians alike. Its relatively modest commercial performance doesn’t diminish its artistic significance, as it remains a shining example of Motown’s ability to craft songs that connect with the heart.
In the broader context, “Loving You Is Sweeter Than Ever” contributed to the legacy of Motown as a cultural powerhouse that transcended racial and social boundaries. The Four Tops, with their smooth harmonies and universal appeal, played a significant role in bringing soul music to a diverse audience, breaking barriers and uniting people through the power of music.
In conclusion, “Loving You Is Sweeter Than Ever” is a beautiful snapshot of the Motown era, showcasing the talent of The Four Tops and the songwriting brilliance of Ivy Jo Hunter and Stevie Wonder. It’s a song that continues to charm and inspire, reminding us of the enduring power of love and music. For fans of soul and Motown, it’s an essential listen that captures the essence of a truly golden age in popular music.
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Lyrics
I remember yet before we metWhen every night & day I had to live the life of a lonely oneI remember meeting youDiscovering love could be so trueShared by two instead of only oneWhen you said you loved me (when you said you loved me)And we could not be parted (we could not be parted)I said I built my world around you (built my world around you)I’m so thankful that I found youBecause lovin’ you has made my life sweeter than everI’ve never felt like this beforeLovin’ you has made my life so much sweeter than everEach night I pray we’ll never partFor the love within my heart grows strongerFrom day to dayAs best I can, I’ll always tryTo reassure and satisfy‘Cause I’d be lost if you went away‘Cause I really need you (really really need you)And I need for you to need me too (need for you to need me too)I have built my world around you (built my world around you)I’m so thankful that I found youBecause lovin’ you has made my life sweeter than ever, yes it hasLovin’ you has made my life so much sweeter than ever‘Cause I really love you (really really love you)Girl, I’m thankful that you love me too (thankful that you love me too)I have built my world around you (built my world around you)And I’m truly glad I found youBecause lovin’ you has made my life sweeter than everOh it has, yes it hasLovin’ you, since I’ve been lovin’ you, my life’s sweeter than everSince I’m lovin’ you, life is sweeter than ever