HE STOOD UP—AND NEVER CAME BACK DOWN
A tribute to July 30, 1989 — the day rodeo stood still, and a cowboy became a legend
At just 25 years old, Lane Frost was already a national hero. A PRCA World Champion bull rider, yes—but more than that, he was a symbol of grit, kindness, and the kind of cowboy spirit that refuses to die. But on July 30, 1989, during the legendary Cheyenne Frontier Days, a tragic moment changed everything.
The Fateful Moment
Riding a bull named Takin’ Care of Business, Lane completed his 8-second ride flawlessly. But as he dismounted, the bull turned back. Its horn struck Lane directly in the chest. Lane stood up. Took a few steps. Then collapsed. He never stood up again. Despite immediate medical attention, Lane passed away from injuries to his heart.
More Than Just an Accident
Lane’s death wasn’t just a tragic accident—it was a wake-up call for rodeo safety. At the time, protective vests were rare. But after Lane’s passing, his best friend Cody Lambert helped develop a vest that became mandatory in professional bull riding. In death, Lane saved lives.
A Cowboy Who Lives On
In 1994, the movie 8 Seconds brought Lane’s story to a new generation. A bronze statue of Lane was erected at Cheyenne—capturing him in one final salute, forever honoring the crowd. He wasn’t just a cowboy. He became a legend.
Faith, Friendship & Love
Lane’s life was rooted in faith, family, and true friendship. His marriage to Kellie was young, sweet, and tragically short. They’d only been married five years.
Cody Lambert once said:
“If there’s one person who represented the best of rodeo—it was Lane.”
A Legacy That Doesn’t Fade
More than 30 years later, Lane’s name still echoes in rodeo arenas across America. Young riders wear shirts that read: “Ride like Lane.” Parents tell their kids about him like he was a folk hero. Because Lane wasn’t just a rider—he was the kind of soul that made everyone believe in something greater.