When Cody Webster steps into the rodeo arena, he’s not there to chase fame. His job is simple but dangerous — to protect bull riders when things go wrong. Yet this fall, Webster finds himself in a different kind of spotlight: starring in Cody Johnson’s brand-new music video, “The Fall.”
The video, released as part of Johnson’s Leather album era, blends cinematic storytelling with raw rodeo emotion. It captures everything country fans love — courage, loyalty, and the quiet faith that keeps cowboys standing tall after every hard landing.
From Oklahoma Arenas to the Big Screen
Born and raised in Oklahoma, Cody Webster grew up watching the legends of rodeo — men who faced danger with calm determination. By the age of 11, he was already in the arena, learning the craft of bullfighting under mentors who saw something special in the kid from Wayne, Oklahoma.
“I didn’t want to be famous,” Webster once said. “I just wanted to make sure the guys I worked with could go home safe.”
That sense of purpose defined his career. Over the years, Webster has become one of the most respected bullfighters in professional rodeo. He’s worked the National Finals Rodeo, been named PRCA Bullfighter of the Year, and earned the admiration of both fans and fellow riders for his selfless dedication.
Now, thanks to Cody Johnson, millions of country fans who’ve never been to a rodeo are getting to know his name.
Cody Johnson’s “The Fall”: A Song About Faith and Resilience
“The Fall” isn’t just another rodeo-themed song — it’s a metaphor for life. Johnson, a former rodeo cowboy himself, wrote the song as a reminder that sometimes you have to hit the ground before you can rise again.
The video features Johnson performing the song intercut with dramatic scenes from the arena. Webster plays the bullfighter — not as a Hollywood actor, but as himself — doing what he’s done his whole life: putting himself in harm’s way to protect another cowboy.
Viewers see the sweat, the dust, the split-second decisions that make the difference between life and death. Yet what lingers isn’t just the danger — it’s the heart.
Johnson’s voice carries the message: “You don’t lose when you fall, only when you don’t get up.” And Webster embodies that message perfectly.
A Friendship Forged in the Arena
Johnson and Webster’s collaboration didn’t come out of nowhere. The two share deep roots in the cowboy world. Johnson, who left professional rodeo to pursue music, has long been vocal about honoring those who still live the western way of life.
“When I met Cody Webster,” Johnson said, “I knew I wasn’t just meeting a bullfighter — I was meeting someone who represents everything I sing about: courage, humility, and faith.”
Their shared values made “The Fall” feel less like a music video and more like a tribute — not only to the sport but to the men and women who risk everything for it.
Real Dust, Real Danger, Real Heart
Unlike many polished Nashville productions, the “The Fall” video doesn’t hide the scars. It was filmed in real rodeo arenas, with real bulls, and real adrenaline. There were no stunt doubles for Webster. Every move, every dodge, every moment of tension — it’s the real thing.
Webster later admitted that while the shoot was intense, it was deeply meaningful:
“We weren’t just making a video — we were telling a story that means something to everyone who’s ever fallen and got back up.”
That authenticity has struck a chord with viewers. Within days of release, “The Fall” was trending on YouTube’s country music charts and praised by fans for its emotional depth.
A Moment for Bullfighters Everywhere
For many, this video feels like long-overdue recognition for rodeo bullfighters — the unsung heroes who often go unnoticed while saving lives. Webster’s presence on screen reminds audiences that true heroism often happens in the background.
As one fan commented, “Finally, someone put a bullfighter where he belongs — in the spotlight.”
With “The Fall,” both Cody Johnson and Cody Webster prove that the cowboy spirit isn’t just about winning — it’s about getting back up, standing by your friends, and keeping faith when life knocks you down.