On September 18, 2025, the American rodeo community was shaken when Frontier Rodeo Company—one of the most respected stock contractors in the sport—faced tragedy on a Texas highway near Waxahachie. A semi-truck hauling bulls and calves suffered a blowout, sending the rig off an overpass and into a concrete wall. Behind the wheel was Chase “Rooster” Finnell, the son of rodeo manager Heath Stewart.
Frontier crew members Steve Weber and Dusty Moore witnessed the accident in shock. They rushed to help, pulling Chase from the wreckage and checking on the livestock. Tragically, several bulls were lost in the crash, though the exact number has not been released. Miraculously, Chase survived despite severe injuries.
Doctors later confirmed that Chase suffered a burst fracture at L2, with the vertebral body breaking into three fragments, one of which pressed dangerously on the spinal canal. Yet amidst the grim news came relief: Chase retained both motor and sensory function in his legs, and no major internal organs were damaged. In such accidents, this outcome is considered the best-case scenario.
For years, Frontier Rodeo Company has built its reputation on producing world-class bucking bulls and supporting some of rodeo’s greatest moments. But behind the bright lights of the arena lies an unspoken danger: the thousands of miles of travel required to keep the rodeo season alive. Despite safety precautions, accidents like this one remind everyone how fragile life on the road can be.
The rodeo community quickly rallied behind Chase. Known affectionately as “Rooster,” he has long been admired for his passion and dedication to caring for the animals that fuel the sport. Now, as he faces a long and uncertain road to recovery, thousands of fans, friends, and fellow competitors are sending prayers and support.
This tragedy highlights an often-overlooked truth: rodeo is not only dangerous for the cowboys who ride, but also for those who transport the animals—the backbone of the entire sport. Their sacrifices, too often invisible, keep the tradition alive.
For Frontier Rodeo Company, the accident represents more than the loss of prized livestock. It is an emotional blow to an organization that embodies the spirit of western heritage. Yet, in the face of heartbreak, the strength of the rodeo family shines through. Social media is flooded with messages of encouragement, fundraising efforts are underway, and a united community promises to stand beside Chase as he fights his way back.
The crash on that Texas highway serves as a sobering reminder: rodeo is not just about glory in the arena. It is also about resilience, sacrifice, and the bonds that hold this community together when tragedy strikes.