On September 6, 1978, Barry Manilow released Even Now in New York, and within just a few days, the album soared to platinum status. Packed with heartfelt ballads and soaring melodies, it seemed destined for success—but behind the polished sound was a secret that few fans have ever known.
A New Chapter in Manilow’s Career
By the late 1970s, Barry Manilow had already become a household name with hits like “Mandy” and “Looks Like We Made It.” But Even Now marked a turning point. It was his fifth studio album, and it reflected not just commercial ambition but also a deep personal investment in his craft. The record blended romantic ballads with uptempo tracks, striking a balance that appealed to both longtime fans and new listeners.
The title track, “Even Now,” quickly became a fan favorite, showcasing Manilow’s unmatched ability to translate vulnerability into universal emotion.
The Secret Ingredient Behind the Success
What many don’t realize is that the album’s sudden rise wasn’t just about radio airplay. Industry insiders later revealed that Manilow had poured countless hours into revising arrangements, pushing producers and musicians to capture the exact emotional tone he wanted.
In particular, his insistence on lush orchestration and meticulous vocal takes created a sound that stood apart from much of the pop music of the time. That attention to detail—combined with his natural storytelling—gave Even Now the emotional punch that propelled it past expectations.
Why Fans Connected Instantly
For listeners, the album felt both intimate and cinematic. Songs like “Can’t Smile Without You” struck a chord with audiences who longed for simplicity and sincerity, while tracks like “Somewhere in the Night” showcased Manilow’s dramatic flair. Fans found themselves not just entertained but understood, as though the songs were personal letters set to music.
That connection explains why the album went platinum so quickly. It wasn’t just music—it was therapy, comfort, and joy all wrapped into one.
A Lasting Legacy
Decades later, Even Now remains one of Barry Manilow’s defining works. The secret behind its success wasn’t a marketing trick or a lucky break—it was his relentless dedication to emotional honesty in music. By refusing to compromise, Manilow created an album that still resonates with fans around the world.