An eerie event in the heart of London has captured global attention as Atlantic’s Studio 3 in Soho, famously used by legendary British rock band CREAM, was reopened to the public this morning after being locked down for over 50 years. What was meant to be a nostalgic reopening quickly turned into a chilling mystery when visitors reported hearing a blood-curdling scream — despite standing behind a 40-centimeter-thick soundproof wall.
The studio, which served as a creative hub during the psychedelic rock era of the 1960s, was abruptly shuttered in the early 1970s under mysterious circumstances. Officially, the closure was attributed to “acoustic damage” and “structural concerns,” but insiders have long whispered of unusual occurrences — ghostly apparitions, equipment behaving erratically, and disturbing sounds captured on analog tape reels. Over time, Studio 3 became the subject of London’s most enduring musical ghost stories.
Today’s reopening ceremony was intended to honor the legacy of Eric Clapton, Jack Bruce, and Ginger Baker — the founding trio of CREAM — whose sessions in the studio yielded classic tracks like White Room and Sunshine of Your Love. As attendees walked through the preserved recording space, several guests claimed to feel “cold gusts,” and two separate tour groups reported hearing what sounded like a human scream emerging from the control room, even though no speaker systems were active.
Security teams and audio technicians swept the area, confirming no devices or individuals were responsible for the noise. The soundproofing, still intact after decades, should have blocked even the faintest external sound — leading to speculation about its source. Some immediately dubbed the incident a hoax, but others believe it may be linked to the unexplained energies rumored to linger in the studio.
Paranormal investigators have already been invited to conduct an overnight study next week. Meanwhile, audio experts are reviewing security footage and environmental recordings to determine whether any physical explanation exists for the sound.
The reemergence of Studio 3 — long regarded as cursed or haunted — has reignited fascination with the intersection of music, memory, and the supernatural. Whether this was a one-time anomaly or a preview of deeper mysteries, one thing is clear: the spirit of rock and something darker may still linger in the heart of Soho.